Live & Create
Bones Cola - website with an emphasis on
original brand identity
The first Ukrainian creative beverage brand
Bones Cola is the most creative and memorable craft drink brand from Kyiv. Since its inception in 2017, its goal has been to go beyond the perception of customers about the tastes and quality of drinks.
Bones Cola team approached us with a request for a website that combines a customer experience utility, thoughtful design, and inspiration. The main idea was to help its customers buy drinks most quickly and easily.
We delved into the client's business, learned all the necessary information, and together formed goals, objectives, and ambitions. We have conducted a thorough marketing analysis of Bones Cola's business. We studied the market and competitors.
We tightly cooperated with the Bones Cola team to establish design principles. On-site immersion, user testing, and countless brainstorming sessions between both teams helped to form our strategy. The project required a completely new design solution that would satisfy the target audience of young and active people.
From our color palette to typography choices, our goal was to improve readability, emphasize attention, and visually focus on an original product. This website helps users to order their favorite product comfortably, making interaction as easy as possible. The result is leading customer through the journey that encourages to make a purchase. From the first opening of the website, everything accompanies the potential client to make a purchase with maximum comfort.
For the correct indexing of the site by search engines, we ensured the consistency and correctness of the page code, the accessibility, and the simplicity of the structure. Thanks to these and a number of other stages passed to improve the site's performance, we provided the website with impressive results in the search results.
Increase the number of clicks in search120%
Increasing the number of unique page views80%
Increased organic search60%