Home Remodeling SEO Case Study: From Website Redesign to 70,300 Google Impressions
- 1 day ago
- 3 min read
A great portfolio can help win clients, but only if people can find it. This Home Remodeling SEO case study shows how a website redesign, Local SEO, and AI search optimisation increased Google impressions from 12,100 to 70,300 in just six months.
When we first started working on this project, the company already had years of experience creating beautiful kitchens, bathrooms, and custom cabinetry throughout Orange County. The quality of work was there. The reputation was there. The website simply wasn't generating the level of visibility needed to compete in such a crowded market.
Our goal was straightforward: create a better website, improve search visibility, and help more homeowners discover the business when searching for remodeling services online.
How a Website Redesign Created the Foundation for SEO Growth
Before focusing on rankings, we focused on the website itself.
The previous website didn't properly showcase the quality of the company's work. Navigation felt outdated, service information was limited, and there weren't enough opportunities to target the locations and services the company wanted to be known for.
We rebuilt the website with a completely new structure, improved user experience, stronger service pages, clearer calls to action, and a design that better reflected the quality of the projects being delivered.
Just as importantly, the new website gave us a solid foundation for SEO. Every page was built with future growth in mind, making it easier to target important services, locations, and search terms across Orange County.
Before and After: Website Redesign
One of the biggest changes in this project wasn't a ranking increase. It was the transformation of the website itself.
The new design created a cleaner, more modern experience while making it easier for homeowners to browse projects, explore services, and get in touch.
Most visitors form an opinion about a company within seconds of landing on a website. The redesign helped ensure that first impression matched the quality of the work being delivered.
Site before redesign
Site after redesign
Growing Visibility for Kitchen Remodeling Searches Across Orange County
Ranking a remodeling website in Orange County is not easy.
Homeowners searching for kitchen remodeling, bathroom remodeling, or custom cabinets have countless options available. Many competitors have been investing in SEO for years, making it difficult for newer websites to gain visibility.
Instead of chasing hundreds of keywords, we focused on the searches that actually matter to the business.
This included kitchen remodeling, bathroom remodeling, custom cabinetry, and location-based searches throughout Orange County. Alongside traditional SEO work, we improved site structure, strengthened internal linking, expanded service content, and optimised pages around the locations the company serves.
From 12,100 to 70,300 Google Impressions in 6 Months
The results became clear when comparing the latest six months against the previous six-month period.
Google impressions increased from approximately 12,100 to more than 70,300.
That's a 481% increase in search visibility.
For highly competitive industries like home remodeling, impressions are often one of the best indicators of progress. Before people click, enquire, or request a quote, they first need to see your business appear in search results.
The growth showed that the website was being displayed significantly more often when homeowners searched for remodeling services throughout Orange County.
35+ First-Page Rankings for Kitchen Remodeling, Bathroom Remodeling & Custom Cabinets
One of the most exciting parts of this campaign has been watching important keywords move onto page one of Google.
More than 35 keywords now rank on the first page, with several reaching Top 5 positions and multiple location-based searches achieving Top 3 rankings.
While clicks have also increased, it's still relatively early in the campaign. In competitive markets like Orange County remodeling, visibility often grows first, followed by traffic and enquiries as rankings continue to strengthen.
Home Remodeling SEO Meets AI Search Optimisation
Search is changing quickly.
Today, people don't only use traditional Google search results. They're also discovering businesses through Google AI Overviews, ChatGPT, and other AI-powered search platforms.
Because of this shift, our strategy went beyond traditional SEO.
Alongside technical optimisation, local SEO, and content improvements, we also implemented GEO optimisation to improve the website's visibility across emerging AI search experiences.
The goal was simple: make sure the business can be found wherever potential customers are searching.
Is Your Remodeling Company Visible on Google and AI Search?
A beautiful portfolio is important, but it won't generate enquiries if potential customers can't find you. We'll review your website, SEO, local rankings, and AI visibility to identify the biggest opportunities for growth.
