What is better, Wix or Wix Studio?

If you’re building a website for your business, your portfolio, or your client’s campaign, there’s a big decision waiting at your fingertips: Wix or Wix Studio?

They’re both from the same ecosystem. Both powerful. But make no mistake, they are not the same beast. One is fast, friendly, and ready for takeoff. The other? It's deep, detailed, and engineered for precision. 

The Case for Wix: Simple, Solid, and Surprisingly Capable

Wix is the go-to for anyone who needs to launch a clean, functional, mobile-ready website, fast. It’s not just for beginners either. We’ve built entire campaign microsites in less than a day using Wix. Here's what works:

• Visual drag-and-drop editor with zero coding required.

• 900+ templates that are actually well-designed (a rarity).

• Built-in tools like Wix Stores, Wix Bookings, and SEO Wizard.

• Works beautifully for personal brands, local businesses, small-scale e-commerce, or landing pages.

Speed is Wix’s biggest strength. You can go from nothing to “live” in a few hours with zero stress. No developers. No fiddling with CSS. Just results. Nice, right?

That said, if you’re working on something more complex, say, a high-conversion sales funnel, interactive layouts, or brand-level customization, Wix will start to feel like a tight suit. Sharp, but restrictive.

The Case for Wix Studio: A Pro Playground for High-End Sites

Let’s get this straight: Wix Studio is not an upgrade. It’s a different mindset.

Built for designers, developers, and agencies, Wix Studio gives you:

• Custom breakpoints, designs that actually adapt, not just squish.

• No-code animations: scroll effects, hover interactions, timeline loops.

• Access to advanced layout tools (hello, flexbox).

• Integrated code editor for JS and custom logic if you want it.

• Team collaboration features, content editing modes, and Figma imports.

Wix Studio is slick. It’s polished. It feels like a modern design tool, not just a builder.

But here's the tradeoff: it takes longer to learn. And you’ll need more upfront planning. It’s not ideal for quick-turnaround MVPs. It’s perfect for clients who want brand consistency, design control, and functionality that scales.

If your site needs to do more than just looking good, Wix Studio is the stronger play.

Which Website Editor Shoud I Choose?

The better question is: What do you need it to do?

If you need...	Go with...
Speed, ease, affordability	Wix
Fully responsive design with complete control	Wix Studio
Minimal coding and low learning curve	Wix
Collaboration, custom animation, dev tools	Wix Studio
Something quick and temporary	Wix
Something polished and permanent	Wix Studio

Final Verdict from Web Design and Development Expert

Wix Studio is our go-to for most new website builds and migration projects. Its advanced design tools, responsive controls, and professional workspace make it ideal for crafting high-performance, brand-aligned websites. It gives us the flexibility to deliver nice design, smooth performance, and scalable architecture right out of the box.

That said, when we’re working with an existing website that isn’t being redesigned, we stick with the original Wix Editor the site was built on. It’s efficient, practical, and ensures we can support ongoing updates without disrupting the site’s foundation. We always choose the best-fit tool based on each project’s need, never forcing a platform switch unless it adds real value.

What is Editor X?

Editor X transitioned to Wix Studio in January 2025. All existing Editor X sites were automatically updated to the new Studio Editor with zero downtime and no disruption to live performance. Wix Studio builds on everything Editor X offered, but does it better. You’ll find the same responsive design foundation, now enhanced with responsive AI, advanced dev tools, and a collaborative workspace tailored for agencies and large teams. While you can no longer create new sites in Editor X, everything you’ve built remains intact, secure, and ready to grow inside the Studio ecosystem.

Let’s Build Nice Website with Wix or Wix Studio

Not sure which platform suits your brand or business? Let us help you figure it out. Nice Digital Studio team crafts digital experiences that are scalable, smart, and tailored to your goals. We're here to ensure your online presence look nice and performs beautifully too.